1st Choice Dental Laboratory Ltd

Last updated: 2/3/2026

1. Introduction

    1st Choice Dental Laboratory Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely.

    This Privacy Policy explains how we collect, use, and protect information when you use our website or submit information through our contact forms, STL upload page, or other online services.

    2. Who We Are

      1st Choice Dental Laboratory Ltd
      196 Cotmanhay Road
      Ilkeston
      DE7 8RB
      United Kingdom

      Phone: 01159 441243
      Email: info@1stchoicedentallab.com

      We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

      3. Information We Collect

        We may collect the following types of information:

        A. Information You Provide Directly

        When using our website forms (Contact, Upload STL, Enquiry), we may collect:

        • First and last name
        • Email address
        • Practice name
        • Dentist name
        • Product required
        • Shade information
        • Additional case notes
        • Uploaded STL files
        • Any other information voluntarily submitted

        B. Technical & Usage Information

        When you visit our website, we may automatically collect:

        • IP address
        • Browser type and version
        • Device type
        • Pages visited
        • Time spent on pages
        • Referring URLs

        This information is collected via cookies and analytics tools.

        4. How We Use Your Information

          We use your information to:

          • Process case submissions and STL uploads
          • Respond to enquiries
          • Provide laboratory services
          • Improve website performance
          • Analyse website usage
          • Maintain website security
          • Comply with legal obligations

          We do not sell your personal data to third parties.

          5. STL Files & Clinical Data

            Uploaded STL files and associated case information may contain patient-related data. It is the responsibility of the submitting clinician to ensure that data is shared lawfully.

            We treat all submitted files as confidential and use secure storage and processing procedures.

            6. Cookies

              Our website uses cookies to improve functionality and performance.

              Cookies may include:

              • Essential cookies (required for website functionality)
              • Performance cookies (analytics tracking)
              • Security cookies

              You can control cookies through your browser settings.

              7. Google Analytics

                We use Google Analytics to understand how visitors use our website.

                Google Analytics may collect:

                • IP address
                • Device information
                • Website behaviour data

                This data is anonymised where possible and used solely for performance analysis.

                Google’s privacy policy:
                https://policies.google.com/privacy

                8. Google Search Console

                  We use Google Search Console to monitor website visibility and performance in Google search results.

                  Search Console does not collect personal contact information but may provide anonymised search and usage data.

                  9. Legal Basis for Processing

                    Under UK GDPR, we process data based on:

                    • Legitimate interest (business communication and service delivery)
                    • Contractual necessity (providing laboratory services)
                    • Consent (where required for cookies or marketing)
                    • Legal obligation

                    10. Data Retention

                      We retain data only as long as necessary to:

                      • Fulfil service requirements
                      • Comply with regulatory obligations
                      • Maintain business records

                      Uploaded case files may be retained for clinical and quality control purposes.

                      11. Data Security

                        We implement appropriate technical and organisational measures to protect data from:

                        • Unauthorised access
                        • Loss
                        • Misuse
                        • Disclosure

                        However, no online transmission method is completely secure.

                        12. Your Rights

                          Under UK GDPR, you have the right to:

                          • Access your data
                          • Request correction
                          • Request erasure
                          • Restrict processing
                          • Object to processing
                          • Lodge a complaint with the ICO

                          To exercise your rights, contact us at:
                          info@1stchoicedentallab.com

                          13. Third-Party Services

                            We may use third-party providers for:

                            • Hosting
                            • Email services
                            • Analytics
                            • Payment processing (if applicable)

                            These providers are contractually required to safeguard data.

                            14. Changes to This Policy

                              We may update this Privacy Policy periodically. Please review this page for updates.